Google is still king of search engines, so you have to play by their on-page SEO guidelines if high rankings are desired. If you are not familiar with this topic, then we will show you how to optimize your site for on-page SEO.
There is a point at which you have too many links to external sites, and that can cause certain problems. The percentage of links to other sites should be very small in comparison to your backlinks. The search engines very keenly observe sites that look like link farms. So if you don't want your website to fall into that category and even look like one, don't have hundreds of links posted on your website. You should never have more than one hundred, and we think you should never have more than a dozen or so. All of this about outgoing links is obviously to appease the search engines. What is necessary to rank well in Google is not difficult to learn, and you do want to provide a good experience for their customers. Secondly, mention your keyword in the title tag of your webpage, as search engines give high preference to the title tag when they are ranking a webpage. Be sure to keep it focused and not overcrowded with too many keywords though since doing this will confuse the search engines. One or two keywords is sufficient more than that is overkill you'll also want to avoid using special characters in the title. One surefire way to keep from getting ranked is to leave your title tag blank. Your keywords will get the ranking you want them to get if you are effectively using the title tag area of your website.
You can have an authority site that is huge, but the overall site topic, or theme, is the one very large market.
The easiest way to keep on track here is to build your skeleton site using the phrases from your keyword research. This is no hard science involved with this, and then you can simply follow your site outline for creating content. Obviously you do not want to put something on your site that is off topic because it will hurt your efforts. Just make sure your structure and content is relevant to the purpose of your site and you'll be fine.
You may already know that this is just the start of what is needed for effective on-site search engine optimization. There are a lot of other considerations involved with SEO, but it is doable and you should have confidence that you can achieve it.
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by Cruz Mcfarland
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